What’s In a Business Strategy?

Effective business strategies improve how businesses work by providing direction and focus, optimising resource allocation, managing risk, fostering innovation, and promoting continuous improvement.

As a certified business strategist, I’ve worked with and have been, that business owner who has an idea, but is unsure if it will work or how it can be delivered successfully.

Your strategy gives you the answers and a plan to execute.

How Will Strategy Help Your Business❓

👉Mission, Vision and Values
What are you offering?

👉What’s Your USP?
What do you bring to the market?

👉Market Positioning
Who is your ideal client? Where do you sit in their value chain?

👉External Factors
Are you prepared for threats and opportunities?

👉Is Your PPTP Aligned?
Your business relies on process, product, team and profit.

👉Research
Do you really understand your market? Are you targeting the right businesses or people and are they aligned with your values?

The main reason business strategies fail is because short term business needs take precedence over long term planning and opportunities. While we all understand the pressures on SMEs, it is essential to prioritise for long term success. Only 20% of business leaders achieve their strategic objectives.

With half of small business failing within their first 5 years, you cannot afford not to!

“Without strategy, execution is aimless. Without execution, strategy is useless.”