Do You Make it Easy for Customers to Buy from You?

Are you making it easy for customers to buy from you❓

It sounds basic, but so many people get it wrong.

It should all start with a clear offer so customers understand what they are getting, what pain it solves and how much it is.

This is obvious for something like a training package or a product, but it is not so clear when you are selling consultancy services. If a buyer thinks you are looking for a never ending pot of cash while you assess, review and refine, they will get cold feet. Even consultancy deliverables can, and should be discreetly packaged at fixed price or in a detailed CTR with caveats and options for variations.

This message should be consistent on your website, all marketing collateral and social media platforms.

The next step is to make the communications easy. Even better if it can it be automated. Once your buyer has made the decision, you need them to take an affirmative action as soon as possible to secure the sale.

Get the basics right first. This is the foundation or any BD, sales or marketing strategy.