LinkedIn Company Pages: Your Shop Front

It's well known that engagement on personal profiles far outweighs what happens on company pages, but that doesn't mean you should ignore them ❗

This is where I focus my attention with marketing clients.

There's no 30 day challenge or 'magic' blue print for how to craft your company posts, it just depends on your audience. They guide everything you do there, that's part of being customer centric.

Who are they ❓
Where are they ❓
What do they want ❓
When do they want it ❓

The biggest challenge people have is that they talk to themselves.........it's true! They write about how great they are-the features- without addressing the actual solution and often, the message of solving the pain points-the solutions- is lost in the noise.

The key to success is to mix up the content, different types of content to deliver the subliminal message. The direct sell should only be in 1 of 5 or 6 posts. You're there to educate, inform and build trust.

Next week I'll talk about content pillars. With this plan, you'll never be struggling for ideas!