The Two Biggest Mistakes in Social Selling

Two big mistakes I see on LinkedIn are constant pitching and an unclear sales offer.

In the most part, it is because people do not understand their sales funnel which should be an essential component of the sales strategy.

Of the 100% of your online audience, between 25-50% will engage and take away your free offerings. This could be a masterclass or free download.

Only 1-2% will end up buying from you.

Yes it is essential that your audience is as large and focussed as possible, but statistically you can push the buyer figures up by nurturing and warming up your potential market

The 'follow to buy' phases is your opportunity to:

✔Get personal-introduce yourself and your team, let’s see their faces and hear their stories
✔Get active in groups and on the main feed page through 'bread crumbing', so they know why they should
✔Demonstrate expertise through previous work and case studies
✔Engage with your audience by replying to comments-this is online networking
✔Connect with any 'likers' outside your personal network and ask them follow your company page-this is your digital business card
✔Share industry news to demonstrate your wider awareness and ability to collaborate
✔Showcase your capabilities-people need to know what they can buy from you

Let's work together to supercharge your socials with a clear 3 month content strategy and plan for implementation tailored to your business.