I Speak Your Language
The point is, scientists and engineers speak to each other in certain ways and that only they understand, but this doesn't work so well on marketing materials, particularly social posts. Some scientists and engineers realise this and engage a marketing specialist to write their copy. Except being a marketing specialist doesn't mean you can write in their language.
Some implications of plant size in monotypic and polytypic populations of Fucus spiralis..........
That's some headline grabber isn't it?
This was my first scientific journal publication, 2nd author I know, but it was from my bachelor's thesis and I thought I had made it!
The point is, I spent 7 years in academia being told how to write for these publications which are largely read by other people in the very narrow field I was in. Once you find yourself in the 'real world' where you have to communicate with a much broader range of people, by the time someone has figured out what monotypic means, you have lost them.
The point is, scientists and engineers speak to each other in certain ways and that only they understand, but this doesn't work so well on marketing materials, particularly social posts. Some scientists and engineers realise this and engage a marketing specialist to write their copy. Except being a marketing specialist doesn't mean you can write in their language.
And this is where I help clients. I get it, I understand their concepts and speak their language while recognising what makes engaging content.
My Transmit package kicks off with a business review followed by a 3-month marketing plan, with relevant sectorial content, based on your ideal client and market segment.
If you're new to social selling or need a boost, this is a low risk, high value solution which frees you up from thinking 'I've got nothing to say!, giving you time to work ON rather than IN your business.