Social Proof: Your Secret Weapon

People only know what you tell them.


Sound obvious doesn't it? But not as obvious as we think.

It came up in a conversation this week with a potential new client. The company has decades of specialist experience supporting some huge multinational organisations and yet the existing and potential client base has no awareness of this.

Tapping in to this information is using 'social proof'. The psychological phenomenon where people reference the behaviour of others to guide their own behaviour.

This tendency is driven by our natural desire to behave “correctly” under most circumstances—whether making a purchase, deciding where to dine, determining where we should go, what we say, who we say it to etc (NN Group).

Sharing your project wins isn't a brag or even a humble brag, and so what if it was as you've earned it, it's a marketing tactic used by organisations the world over to attract customers. And for good reason.

Social Media Today tells us that 71% of consumers will make a purchase based on social media referrals and 74% rely on socials to influence buying decisions.

It's not called 'social selling' for nothing-what are you waiting for❓