The Two Biggest Mistakes in Social Selling

Two big mistakes I see on LinkedIn are constant pitching and an unclear sales offer.

In the most part, it is because people do not understand their sales funnel which should be an essential component of the sales strategy.

Of the 100% of your online audience, between 25-50% will engage and take away your free offerings. This could be a masterclass or free download.

Only 1-2% will end up buying from you.

Yes it is essential that your audience is as large and focussed as possible, but statistically you can push the buyer figures up by nurturing and warming up your potential market

The 'follow to buy' phases is your opportunity to:

✔Get personal-introduce yourself and your team, let’s see their faces and hear their stories
✔Get active in groups and on the main feed page through 'bread crumbing', so they know why they should
✔Demonstrate expertise through previous work and case studies
✔Engage with your audience by replying to comments-this is online networking
✔Connect with any 'likers' outside your personal network and ask them follow your company page-this is your digital business card
✔Share industry news to demonstrate your wider awareness and ability to collaborate
✔Showcase your capabilities-people need to know what they can buy from you

Let's work together to supercharge your socials with a clear 3 month content strategy and plan for implementation tailored to your business.

Social Proof: Your Secret Weapon

People only know what you tell them.


Sound obvious doesn't it? But not as obvious as we think.

It came up in a conversation this week with a potential new client. The company has decades of specialist experience supporting some huge multinational organisations and yet the existing and potential client base has no awareness of this.

Tapping in to this information is using 'social proof'. The psychological phenomenon where people reference the behaviour of others to guide their own behaviour.

This tendency is driven by our natural desire to behave “correctly” under most circumstances—whether making a purchase, deciding where to dine, determining where we should go, what we say, who we say it to etc (NN Group).

Sharing your project wins isn't a brag or even a humble brag, and so what if it was as you've earned it, it's a marketing tactic used by organisations the world over to attract customers. And for good reason.

Social Media Today tells us that 71% of consumers will make a purchase based on social media referrals and 74% rely on socials to influence buying decisions.

It's not called 'social selling' for nothing-what are you waiting for❓

Do You Understand Your Sales Funnel?

Your sales funnel is an essential component of your online sales strategy.

Of the 100% of your online audience, between 25-50% will engage and take away your free offerings. This could be a masterclass or free download.

Only 1-2% will end up buying from you.

Yes it is essential that your audience is as large and focussed as possible, but statistically you can push the buyer figures up by nurturing and warming up your potential market

The 'follow to buy' phases is your opportunity to:

✔Showcase your capabilities-people need to know what they can buy from you
✔Get active in groups and on the main feed page through 'bread crumbing', so they know why they should
✔Demonstrate expertise through previous work and case studies
✔Engage with your audience by replying to comments-this is online networking
✔Connect with any 'likers' outside your personal network and ask them follow your company page-this is your digital business card
✔Share industry news to demonstrate your wider awareness and ability to collaborate
✔Get personal-introduce yourself and your team, let’s see their faces and hear their stories